Top 5 Fashion Games in Europe Q4 2022 Performance

In the fourth quarter of 2022, the top 5 fashion games in Europe showed varying trends across weekly downloads, revenue, and active users. Here’s a detailed look at their performance:

Makeup Kit - Color Mixing experienced fluctuations in weekly downloads, peaking at approximately 282K in the last week of October and ending the quarter at 246K. The number of weekly active users saw a rise towards the end of the quarter, reaching around 504K in the final week of December.

Hair Tattoo: Barber Shop Game showed a steady trend in weekly downloads, with minor fluctuations, peaking at about 214K in late November. Weekly revenue remained relatively low but showed a slight increase in mid-November, reaching up to $30. Weekly active users consistently hovered around the 1.44M mark towards the end of the year.

Fade Master 3D: Barber Shop demonstrated a notable increase in weekly revenue, starting from $8 in mid-October and peaking at $277 in early November. Weekly downloads initially surged to 401K in mid-October but gradually declined, finishing the quarter at approximately 61K. Active users saw a high of 910K at the end of October but experienced a gradual decline, ending at around 663K.

Project Makeover maintained consistent weekly revenue, peaking at approximately $510K in the last week of December. Weekly downloads saw a significant rise towards the end of the quarter, reaching 191K. Active user numbers remained stable, with a slight increase towards the end, reaching around 1.26M.

Makeover Studio: Makeup Games saw a substantial rise in weekly revenue, peaking at $5.4K in the last week of December. Weekly downloads showed a strong upward trend, with the highest number being 282K in mid-November. The number of weekly active users increased steadily, reaching approximately 617K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.